MARKETING – COMMUNICATION CONTENT SPECIALIST
IN BRIEF
- Internal / external analysis;
- Creation of a graphic charter / mock-up website / catalog products / newsletters;
- Optimization of existing logos;
- Email campaigns and surveys;
- Internal communication;
- Event: Congress of Orthodontic Days.
THE MEDICAL WORLD, A WORLD AS DEMANDING AS IT IS SERIOUS
Being a service company for medical professionals requires seriousness and quality without equal. Whether it is the software offered, the integration of these elements in the doctor’s ecosystem, or the follow-up offered throughout the relationship.
A SERIOUS AND TOP-OF-THE-RANGE POSITIONING
This seriousness must be felt through the positioning of the company on the market, through its marketing strategy and its communication. All this in order to meet the expectations of this very specific market.
AN EXPERIENCE CROWNED WITH SUCCESS
This experience was an opportunity to apply what was freshly learned during my Master’s degree in communication. This project concerned 3 main axes: the identity of the company; its positioning on the market; and its internal and external communication.
